The Genius of George Carlin: soft language and shading the truth

"Americans have trouble dealing with reality and in order to shield themselves from it, they use soft language and somehow it gets worse with every generation. These poor suckers have been bullshitted by the system into believing that if you change the name of the condition, somehow you will change the condition." George Carlin



propaganda and the transmogrification of pit bulldogs

advertising has changed through the years, thanks in large part to EDWARD BERNAYS, the master at manipulating people. after WW1, BERNAYS took propaganda to new heights and turned it into public relations, the art and science of influencing people to consume based on primitive emotions rather than reason.

war, physical conditions and consumer products have all followed a similar path and the evolution of the pit dog is no different. pit bull advocates have been utilizing the magic of slick public relations gurus to try and improve their gripping dog's image. the ultimate canine gladiator has had many aliases over the years, some failed out right, some stuck. but even the most clever ad campaigns and name changes can't mask the gripping dog's savage history, try as the nutter might: fighting dog, pit dog, pit bulldog, bulldog, pit bull terrier, bull and terrier, half and half, bull terrier, american pit bull terrier, american staffordshire terrier, yankee terrier, new yorkie, st francis terrier, pittie, pibble, wiggle butt, working dogs, farm dogs, just dogs, america's dog* and of course the nanny dog.
the most popular moniker today seems to be lab mix. and this one appears to not only be sticking but it is casting quite a shadow on the truth.

*here's a more honest version of america's dog sans star spangled banner of course.


compare the 1936 UKC breed standard of the APBT to the 2008 UKC breed standard and the 2004 UKC breed standard. the evolution of the pit bulldog's image is one of embellishment and complete fabrication of positive traits and the softening and erasing of negative traits.

"Smug, greedy, well-fed, white people have invented a language to conceal their sins." George Carlin


new york millionairess JANE BERKEY of the ANIMAL FARM FOUNDATION has made it her life's work to soften pit bull language and shade the truth around america's gripping dog.



you can thank EDWARD BERNAYS, the father of public relations, for untruth in advertising. you can learn more about BERNAYS and how he transformed propaganda into a public relations empire in Adam Curtis' brilliant four part documentary The Century of the Self. i promise this will be the most enlightening four hours you ever spend on the internet.

rip George