The grandma of Truth pieces is "Don't Buy a Bouvier" by Pam Green (1992). As the title indicates, it was written to warn off impulsive, uncommitted nitwits from buying Bouviers thus preventing Bouviers from being abused, neglected and prematurely killed. There are 13 Bouviers listed for adoption on Petfinder. Though Bouviers are a large, dominant, protective breed that have been used for police work, Clifton's "Dog Attack Deaths and Maimings" report lists zero Bouviers as of June 2010. The breed is large, aggressive and potentially dangerous in the wrong hands. But it is rare, there are few dogs that end up in shelters, and it presents virtually zero threat to public safety. That is called breed stewardship.
"Don't Buy a Bouvier" has been adapted by several other breed clubs.
Several rottweiler breeder websites include this truth page. Perhaps the number of responsible Rottweiler breeders have grown since "the decade of the Rottweiler." The very best thing that could happen for rotts and for the public is that they become RARE.
The gold star of breed stewardship and advocacy goes to the Jack Russell Terrier Club of America. Their Truth page pulls absolutely no punches. They push back hard against the increased public awareness and potential nitwit impulse buyers that follow Eddy and Wishbone's appearances on TV. They even made a logo with the slogan:
Look, its the YIN to "Petey was a pit bull's" YANG!
Compare that page to these pages that tell unsuspecting dupes that pit bulls are great for everyone:
